7 easy things I learned at the 2011 No Kill Conference

In no particular order.

• We don't need more believers. We need believers who are more committed.  find 25 super-committed donors/supporters rather than 1000 average ones.
• social networking operates like buying beer at a baseball game or a mosh pit.  people *want* to do the right thing.  makes it easier that most people want to do the right thing for pets.
• Seth Godin is awesome
• a 9-second soundbite is roughly 140 characters... practice our elevator speeches on Twitter.  repetition is OK, and assume anyone who reads your group's newsletter/news/info is reading it for the first time.
• "why should I give you money?"
• 1 great photo is better than 5 bad ones. photos of animals interacting with kids, old people, married couples, military are all good.
• profile donors, not board members. less "please," more "thank you."  make titles and captions meaningful.